WHAT IS PROMOTIONAL PRODUCT SAMPLING?
Businesses wishing to promote a new product are often faced with a competitive marketplace. This is where product samples come in handy. Offering product samples to prospective consumers is beneficial, as it increases exposure, gives the consumers a taste of what’s to come and allows them to feel confident with their purchase. By working sample distribution into the marketing budget, the business will have the upper hand when it comes to competition.
BENEFITS OF PRODUCT SAMPLING?
Product sampling puts your product in the hands and minds of potential customers. Sampling provides a way for customers to try out your product without the risk of deviating from something else that they already know. This is often a vital method of ensuring products make it onto the shelves of retailers and that they stay there when faced with heavy competition.Samples offer consumers a practical opportunity to try new products and brands, free and totally without risk. Samples have a lasting impact on consumers’ buying decisions and are able to change previous buying habits like no other advertising material.
WHICH PRODUCTS CAN BE DISTRIBUTED?
You can sample almost any type of fast moving consumer goods (FMCG) product, in almost any type of location. We organise and execute promotional sampling campaigns on high streets, in train stations, around universities, in pubs and bars, at festivals and through the letterbox distribution, wherever it’s most appropriate for your brand.